Vancouver International Women in Film Festival (VIWFF) is an annual festival that gives focus to women’s work in the very male-dominated film industry. It shows an amazing diversity of work each year, from narrative and documentary films to experimental work. For this rebrand, it was important for the new identity to express the festival’s edgy and eclectic nature while also steering away from a feeling of traditional femininity.
The project included:
- Logo redesign
- Brand style guidelines, including colours, typography, and standard graphic elements
- Transit shelter ad campaign design
- Festival program cover design and art direction for interior pages
- Social media graphics
